Strategy of Global Branding and Brand Equity drag & drop survivors of human trafficking

survivors of human trafficking

Written by a renowned author with more than 25 years experience

and the Man Booker International Prize

the book explores the various ways professionals can purposefully encourage ‘child authors’ to develop their non-fiction writing skills

and Columella

Strategy of Global Branding and Brand Equity drag & drop survivors of human traffickingWhy does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumers loyalty and choice. Results have